FORTELO EOOD

Fortelo EOOD · Sofia, Bulgaria

Bulgarian botanicals,
carried to DACH.

We build private-label brands out of Bulgaria's genuine agricultural strengths — rose and lavender oils foremost — and bring them onto Amazon.de with the discipline of a margin sheet and the patience of a distiller.

42.75° NKazanlak Rose Valley
Est. 2026Company founded
Rosa DamaskenaFlagship brand

The idea

Why a Bulgarian company sells on a German marketplace

Bulgaria grows roughly a third of the world's Damask rose oil and a meaningful share of its lavender — not as a trading intermediary, but as the actual place where the flower is harvested and the oil is distilled. That is a rare thing in e-commerce: a product story that is true, not marketed.

Most sellers on Amazon.de source generically and compete on price. Fortelo does the opposite. We start from what Bulgaria genuinely produces better than almost anywhere else, then build a compliant, well-positioned brand around it for German, Austrian, and Swiss households.

Rosa Damaskena, our flagship line, is the first expression of that approach — followed, deliberately and one category at a time, by other goods where Bulgarian origin is a real advantage rather than a marketing claim.

Where we start Rose & lavender essential oils, cosmetics
Where we sell Amazon.de, with room to grow into .at and .ch
How we launch Lowest-regulation product first, funding the next

Our mission

To make Bulgaria's rose and lavender craft visible and trustworthy on the shelf where German households actually shop — one honest, compliant, well-made product at a time.
Fortelo EOOD — Rosa Damaskena

What we work with

Two materials, one standard

Damask Rose

Rosa damascena

Hand-picked before sunrise in the Kazanlak & Karlovo valleys, when the oil content in the petals is highest. Steam-distilled the same day. The base of our anti-aging and hair-care line.

HarvestLate May – June MethodSteam distillation

Bulgarian Lavender

Lavandula angustifolia

Grown across the same rose-growing highlands, with a lower regulatory bar than finished cosmetics — which is why it opens our product line-up rather than closes it.

HarvestJuly – August MethodSteam distillation

How a bottle gets to Munich

From valley to shelf

01 — Bulgaria

Sourcing

We work directly with Bulgarian producers who already hold the origin — not resellers of someone else's crop.

02 — Compliance

Certification

CPNP notification, safety assessment, and liability cover are secured before a product is allowed anywhere near a listing.

03 — Brand

Rosa Damaskena

Packaging, German-market listings, and photography built for how DACH shoppers actually evaluate a natural cosmetics brand.

04 — Amazon.de

Fulfilment

Sold and supported on Amazon.de, priced to hold a real margin after fees, freight, and advertising — not a promotional one.

The route

One valley, four markets

KAZANLAK rose valley SOFIA FRANKFURT VIENNA ZÜRICH DACH shelf

The product itself never gets simpler than the valley it came from — but the path to a German customer's door has to be. That means German-language listings built for the market, not translated for it, and a fulfilment model chosen for margin, not convenience.

How we decide

Four working principles

I

Provenance over price

We only enter categories where Bulgaria is a genuine source — grower or distiller — not a reseller standing between the customer and someone else's origin story.

II

Compliance is the gate

Certification, safety assessment, and insurance are secured before sourcing decisions are made — never retrofitted after a listing is live.

III

Margin discipline

Every product is underwritten against a real net-margin threshold after wholesale cost, Amazon fees, shipping, and advertising — not against list price.

IV

Built to compound

We launch the lowest-barrier product first and use its revenue to fund certification for the next — a brand grown in order, not all at once.

Flagship brand

Rosa Damaskena

rosadamaskena.eu